2 December 2021

35th anniversary

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This landmark volume celebrates thirty-five years of the Club of Venice, documenting its evolution from a visionary informal network into a vital pillar of European institutional dialogue. It provides a profound analysis of the “anthropological turning point” in public communication triggered by the COVID-19 pandemic, examining how institutions must adapt to a world governed by emotion and real-time globalization. A major focus is placed on the Conference on the Future of Europe, exploring how bottom-up citizen participation and “digital agoras” can revitalize democratic engagement. The publication also addresses critical modern challenges, including the climate crisis, the spread of deliberate disinformation, and the need for balanced migration narratives. Finally, it serves as a professional roadmap for the future, highlighting the necessity of professionalizing strategic communication through digital literacy and behavioral insights.

Key Topics:

  1. 35 Years of the Club of Venice: Reflecting on the history, spirit, and “esprit de corps” of Europe’s senior communication directors.
  2. COVID-19 Pandemic Communication: Lessons learned regarding agility, transparency, and the need to move from “packaging info” to strategic decision-making.
  3. The Conference on the Future of Europe: Harnessing digital platforms and Citizens’ Panels to foster a truly bi-directional dialogue with Europeans.
  4. Countering Disinformation and Infodemics: Analyzing the intentional spread of falsehoods and building societal resilience against hybrid threats.
  5. The European Green Deal: Engaging citizens and businesses in the transition toward climate neutrality through regional leadership.
  6. Balanced Migration Narratives: Moving beyond polarization and sensationalism toward evidence-based dialogue and human storytelling.
  7. Institutional Trust and Open Governance: Implementing the principles of transparency, accountability, and stakeholder participation to bridge the gap with citizens.
  8. Digital Literacy and Inclusive Communication: Developing accessible social media standards and ensuring no citizen is left behind by the digital divide.
  9. Internal Communication: Recognizing employees as a “forgotten audience” and a primary driver of institutional reputation.
  10. Youth Engagement and Media Literacy: Involving “digital natives” in the media sphere and teaching critical thinking for a safer digital world.