Winter 2014 (#6)

This edition of Convergences focuses on key issues in public communication in Europe, with an emphasis on communication strategies for building national brands, including Poland. The issue discusses challenges related to promoting European cities, such as Riga European Capital of Culture 2014, and the growing role of digital platforms in public diplomacy. It also addresses how communication can be used to increase transparency, promote democracy, and engage citizens in political processes. The importance of national branding and effective government communication is highlighted, along with case studies of campaigns like the promotion of Poland abroad and the branding of other European countries. In the context of a changing media landscape, the issue also provides an overview of new communication trends and the role of NGOs in supporting public policy.

Key Topics:

1. Poland’s National Branding: Strategies for promoting Poland worldwide.
2. Riga European Capital of Culture 2014: Communication surrounding the title of the cultural capital.
3. Digital Communication in Public Diplomacy: How social media shapes communication strategies.
4. Branding Campaigns in European Countries: Case studies of Poland and Hungary.
5. Transparency and Democracy: Using communication to engage citizens.
6. Government Communication in Europe: New challenges and innovations in communication strategies.
7. The Role of NGOs in Public Communication: How NGOs support government policies.
8. European Elections 2014: How communication influenced citizen participation in the vote.
9. NATO Communications Center: New approaches to strategic communication in the international context.
10. Soft Power and EU Communication: How the EU uses communication to maintain influence globally.